PlaylistSupply – Playlist Promotion made super easy
The impact of Covid-19 on the music industry has been exponential. I have had to rethink my approach to marketing on many fronts. One of the best marketing tools for artists in 2020 is independent playlisting.
After lots of shady experiences with third party playlist promotion and seeing first-hand how difficult it can be to achieve official editorial playlisting I decided to find ways to run my own campaigns for my artists.
I am an veteran artist manager and creative director first and foremost. After seeing many other managers struggle with playlisting I created an automated tool for playlist research.
That’s why I wanted to make the process more accessible to myself, my friends, and indie artists who may not have a team, label, or budget.
Research playlist owners and run your own promo campaign
This tool was designed to level the playlist promotion playing field and to be used by indie managers to avoid scam-like “playlist networks”. The tool is super effective for niche genres and anyone looking to increase their Spotify traffic.
Since inception, we now have people from renown management companies and major labels using the tool to supplement their digital release strategies.
The tool is built to include complex algorithms to find playlists faster and more efficiently. Specific search options are available in the dropdown for people hunting down emails, social media accounts for DM, or similar artist playlists for better targeting or A&R purposes.
With so many fake playlists out there full of fake followers, playlisting can often seem murky and confusing. Our tool lets managers find real independent playlists with engaged listeners to help turn them into real fans.
– The PlaylistSupply Team
Read more about third party playlist promo and how to contact playlist curators
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PlaylistSupply vs. SoundCampaign – How to detect trending playlist curators – Best tool in 2025
Music marketing as an indie artist in 2023 is not easy, but there are some ways to make it easier. One of these ways is reaching out to playlist curators to get on Spotify playlists. These independent playlist curators make up most of Spotify playlists and are crucial for artists to find new fans and get more streams.
If you want to skyrocket your exposure and reach a whole new audience, you’re probably considering two popular music promotion services: PlaylistSupply and SoundCampaign.
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