featured curators, playlist promo, playlist pitching, playlisthunter, playlist push, music promo, playlist curators

Spotify Featured Curators: Spotify reveals plan To Promote Independent Curators

Recently it has been revealed that Spotify is rolling out its new Featured Curators program to select markets.

This program takes user-made Spotify playlists and independent playlist curators and enables them to have their playlist promoted next to official Spotify editorial playlists.

PlaylistSupply has provided artists with a next level playlist tool to locate, contact, and research independent playlists which will now have potential to be promoted to Featured Curator Playlists.

Step 1Reach independent curators directlyThe Featured Curators plan spotlights independent curators, and each result row already carries followers, tracks, the owner, socials, and a verified curator contact where one is available.

Step 2Find the curators worth featuringTo find independent curators in your genre, a keyword or Similar Artist search runs across Spotify and YouTube and returns every qualifying playlist in one pass.

Introducing Spotify Featured Curators

The PlaylistSupply team has actively anticipated the expansion of Spotify playlisting and supported artists with an easy accessible software stack to increase the monthly listeners.

This new Featured Curators feature is a test program in which Spotify aims to expand on its user playlist community and drive traffic to user-created playlists.

With independent Spotify playlists reaching the homepage of Spotify users, more artists and playlists curators will be given an opportunity to increase their reach and find new listeners by getting on the right Spotify playlists.

This new innovative feature is transforming playlist discovery and creation to a whole new level by enhancing the listeners experience as well as highlighting user driven content.

How to Become a Featured Curator

At the moment Spotify is doing outreach to playlist curators individually to be added to the Featured Curators program.

In certain markets you will now see Featured Curators playlists in the Spotify Iphone or Android app next to Spotify Editorial Playlists.

Spotify has said that this is a testing phase where they will be adjusting and editing the new feature.

PlaylistSupply allows artists to directly reach out to curators in advance of this new feature being rolled out.

Spotify says in their latest blog post that their “goal is always to make Spotify the number one destination for the best listening experience, and with this pilot, we’re giving listeners a new way to discover music from fellow fans…”

This new feature takes user-generated playlisting to a whole new level. It will be easier than ever to find independent playlists as they will be directly promoted on your Spotify homepage. This new broadcasting of user-generated playlists will drive a massive increase in traffic and listeners to these indie playlists.

The PlaylistSupply Team is already monitoring for the rollout of the Featured Curator feature and plans to continue to update PlaylistSupply to accommodate all new features and updates to Spotify Playlists.

As part of these ongoing updates, PlaylistSupply has also expanded beyond Spotify with the release of its YouTube Playlist Search feature. This new addition allows artists and managers to research and connect with YouTube playlist curators using the same efficient, data-driven tools they already rely on. By enabling searches by genre, mood, or keyword, and providing verified curator contact information, PlaylistSupply now gives users the ability to discover opportunities across both Spotify and YouTube, helping artists grow their audiences on multiple streaming platforms.

“The curators we selected are music lovers with established followings and popular playlists on Spotify, or they’re users telling unique stories through playlists and creating authentic connections with other users,” is the way Spotify explained its playlist selection process.

With such massive success in expanding playlisting with Discover Weekly and Spotify Blends the company is sure to be moving forward with more creative and discovery oriented features for Spotify playlists.

Spotify Blends was the most recent new playlist feature that mixes two Spotify users likes and followings to build a combined playlist of overlapping music tastes and favorite songs.

The last Spotify Blends update added the ability for users to add up to 10 people or even their favorite artist to a Spotify Blend Playlist.

PlaylistSupply and Featured Curators

PlaylistSupply’s main aim is to make it easier and more accessible for artists to find quality playlists to reach out to for playlist placement. Thanks to the new Featured Curators feature, user-created playlists will be promoted alongside Spotify curated playlists making them more popular and demanded. PlaylistSupply allows for artists to get ahead of the curve when it comes to Spotify Playlisting. Using Playlist Supply will give independent artists a way to stay competitive as Spotify expands its playlisting platform and the way it promotes its playlists.

Step 3Confirm a curator is realNot every featured playlist earns its follower count, so PlaylistVet scores each playlist for bot activity and real algorithmic activity and inflated playlists get filtered out before you pitch.

Read more about Playlist Pitching

Creative Playlist Pitchting: How to contact playlist curators for music promo campaigns

PlaylistSupply: Playlist promotion made easy

How To Get On Spotify Playlists – The Complete Guide

How to find and contact the right playlists

Reach Featured-Worthy Curators First, Then Pitch Them

Getting ahead of the Featured Curators rollout means finding strong independent curators before everyone else does. PlaylistSupply Similar Artist Search works backwards from artists who already sound like you, and when you find a curator worth pitching, Auto-Pitch sends your message from your own Gmail so replies come back to your inbox, not a platform dashboard. Auto-Pitch has send-only permission and cannot read your inbox, and it is included on the Viral plan and higher.

How Similar Artist Search works

Similar Artist Search does not guess from playlist titles. It works backwards from artists who already sound like you:

  1. You enter an artist whose sound sits close to yours.
  2. PlaylistSupply pulls that artist's five closest similar artists.
  3. It then reads the Discovered On section for the artist you entered and for all five of those similar artists.

Discovered On is Spotify's own list of the playlists genuinely driving streams to an artist. So what comes back is playlists with proven traffic for your exact sound, rather than playlists that simply happened to match a keyword. That is the difference between a playlist that looks relevant and one that is already moving listeners for artists like you.

Frequently Asked Questions

What is the Spotify Featured Curators program?
Featured Curators is a Spotify pilot that promotes user-made playlists and independent curators alongside official editorial playlists in the app. It is being rolled out to select markets as a testing phase, and it gives independent playlists a path to the Spotify homepage and a much larger audience.
How do you become a Spotify Featured Curator?
At the moment Spotify is reaching out to curators individually to add them to the program, and it has described the pilot as a testing phase it is still adjusting. There is no public application, so the practical move for artists is to build relationships with strong independent curators now, before the feature expands.
How does PlaylistSupply help with Featured Curators?
PlaylistSupply lets you locate, research, and contact the independent curators whose playlists stand to be promoted by this program. You search Spotify and YouTube playlists by genre, mood, keyword, or similar artist, see follower and track data, and get the curator contact where one is available so you can reach out directly and ahead of the curve.
Can I find independent playlist curators before they get featured?
Yes, and that is the advantage of researching curators now. PlaylistSupply surfaces active independent playlists and their curator contacts where one is available, so you can start relationships early rather than waiting until a curator is already spotlighted and flooded with pitches.
How do I know a featured or independent playlist is legitimate?
Not every playlist earns its follower count, so PlaylistVet goes beyond bot detection to measure real algorithmic activity in one click, cross-referencing a playlist against Spotify Discovered On data. Because follower counts can be bought, this lets you screen inflated playlists before you pitch.
Does PlaylistSupply cover YouTube curators too?
Yes. PlaylistSupply added YouTube Playlist Search, so you can research and contact YouTube playlist curators the same data-driven way you search Spotify, by genre, mood, or keyword, with verified curator contact information where one is available.