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playlist promotion, playlist promo, playlist pitching, playlisthunter, playlist push, music promo, playlist curators, playlistmap

PlaylistSupply User Guide & Best Practices for Playlist Marketing and Music Promo

Welcome to PlaylistSupply! This guide will provide you with a walkthrough of the best ways to use our playlist contact research tool to its fullest potential for your playlist promotion campaign.  We created PlaylistSupply as an easy and quick way to search for playlist data, playlist owners and curators, and the contact information of these playlists.  Our mission was to eliminate the long hours of manually clicking, scrolling, and searching on your own for quality playlists.    Our team is comprised of music managers, indie artists, and music industry professionals who were fed up with the shady practices of other playlisting services and wanted a way for any indie artist or artist manager to run their own playlist campaigns.  This tool allows you to spend less time hunting down the right playlist contacts and more time reaching out and getting verified quality playlist placements. Preparing Playlist Promotion Campaigns By Using the PlaylistSupply Music Promo Tool The first step is to sign up on PlaylistSupply.com and create an account.  After you have registered an account and logged in, head over to the “Tool” page to begin searching playlist owners contact info by genre, mood or any other fitting keyword.  The Search Portal After you have clicked on the Tool page you will be greeted by the tool and the main search portal. This is where you can type in a genre, similar artist or any keyword you can think of in order to find playlist data and playlist curator contact information.  There will be a search bar with the word “keyword” where you can enter your text.  Search Criteria Nothing – This runs a search with no criteria and will return results even if they have no contact information. This search will bring up playlist data the fastest way possible. The amount of contact information can be less than with our dedicated contact information searches. This criteria is mostly used for other forms of research, A&R’s, or people searching for playlists without contact info. Social –  Something our team has learned is that organic outreach is the most effective. This criteria has been one of the Most Effective for artists whose marketing goal is to increase their streams by leveraging their social media prowess and following to network with curators over social media. This runs a search looking for Social Media contact info. Running search with this selected will prioritize results that have instagram or twitter handles and @’s attached to their playlist. We recommend using this for more organic outreach to playlist curators doing outreach or sharing streaming links over instagram direct messages.    Email – This form of outreach is the most transactional and normative way to do outreach! When email is selected you will be able to search for playlists that have an email associated with them. This is one of the best ways to get in contact with the owners of the playlist to pitch your submission. We recommend starting with this option. It will allow you to get a feel for how many playlists might be looking to find new organic or want to do paid promotion. As an indie artist start with generic searches about your genre or city or trends and then get more specific. Instagram – This runs a search looking for Instagram handles and contact info. Running search with this selected will prioritize results that have instagram contact associated with their playlist. Twitter – This runs a search looking for Twitter handles and contact info. Running the search with this selected will prioritize results that have Twitter contact associated with their playlist. Similar Artist – This runs a search for Similar artists to any artist you type it. It primarily works for artists with larger audiences and more mainstream genres. Use this to type in one similar artist and receive results for many other artists with the same sound or genre. Similar Artist and Email – This runs a search for Similar artists to any artist you type it AND emails for playlists at the same time. It combines the Email search and the Similar Artist search in the same option. This search option takes the longest compared to all other to populate playlist data and curator contact info in the results table. Tips for Researching Playlist Curator Contacts We recommend you get creative with your playlist searches. Start with broad terms, hashtags, and genres and then slowly get more niche. You can check out popular viral  trends on TikTok, Instagram, Snapchat, and other social media to help inspire your searches. Think outside the box as well with ideas like venues, cities, activities, and other languages. The trick is to focus on keywords specific to your genre while also finding playlists that might crossover to other topics. A good variety of searches will return results more likely to match your band or music.  There is no limit to the amount of searches you can run for spotify playlists so it is encouraged to run LOTS of searches. Start with the most obvious terms like generic genre names, sub-genres, and big artists or bands. Get more targeted by focusing on more specific keywords, smaller bands, countries, cities, activities someone might do while listening, trends from the likes of Tiktok or Youtube, and words in other languages.  An example of an effective strategy is searching for similar artists. Find 20-30 bands, rappers, singers, or artists similar to you and search them all individually. This allows you to find playlists which are likely to appeal to the same audience as you and curators who like others that sound similar. Each search can be saved as a CSV, PDF, or Excel so you can even Search, Save, and then Combine your lists to make one master search. This brings us to our next topic, the features of the PlaylistSupply tool!   Search Tool Features  Playlists name Full Playlist Description – To see the full playlist description click the plus sign under the playlist name. Sort Columns – Click on the Top of the column to sort the results! For example: Click on followers one or twice to sort by most or least followers! Exact Match Checkbox – This parameter is to limit searches and help get more specific. In the search bar, whatever you write in the search, the EXACT words you typed in MUST appear in the search if this is selected. If you use “Quotes” you will get exact title searches. Like using “rap” instead of just rap. Clear Search – Click on the Clear Search button to refresh the search and start fresh! Track Owner – shows the name of the person whose account owns the Playlist! Click here and open in another tab to see other playlists this user owns! Total Popularity shows the average Popularity of each individual song! Spotify assigns a popularity ranking to each song and this data is averaged to find the Playlist Popularity Score. This can help to detect playlist curators that are open for playlist submission by artists that are just starting their career. Last Modified – shows the last time that the playlist was modified. This datapoint is simple but effective, sorting out inactive playlists so you do not submit to a playlist owner that is not active anymore. Export Tool –  You can export playlist data and playlist curator contact information to share them with your marketing team for starting a new playlist promotion campaign or to organize them for future use. It’s great to sort and label playlists in your own spreadsheet! Our favorite is copying and then pasting into a google sheet. Right Corner Bottom – Click here to navigate to the Next page or the Previous page and go through each page of results! Right Corner Top – Here is a 2nd search bar which can be used to double filter your results! Double filtering your results can help to get an overview of playlists and their curators’ contact information in your search results. The PlaylistSupply search tool is loaded with music-industry specific features to make finding the right playlist or contact easy! As mentioned above. One of the most important features is the ability to export all of your playlist curator contact information and playlist data searches.  When you do a search you will get tons of contacts of playlist curators. Managing this massive playlist owner contact database can be overwhelming.  We added a feature that allows you to export the entirety of your search results to an Excel, PDF, or CSV. The benefit of this is that you can use your own methods for organizing the results.  We suggest running multiple searches for playlist data and combining exports to build out your own big playlist owner database which you can use.  From here you can sort your curators, remove or mark people you already contacted, or even load the spreadsheet into a more automated email service! Organizing your own spreadsheet of playlist curators will allow you to write notes about streams, playlist quality, and any details to make your outreach most effective.