Submitting To Playlists and Grow Your Streams and Fanbase
Full guide: How to contact best playlist curators in the music industry
When reaching out to playlists often curators charge a fee for artists to get a placement. But what if you’ve spent your playlist fee budget? Maybe you barely have a budget to begin with. We’ve come up with a list of ideas to help you negotiate with that playlist that you just need your song to be on.
- Make an offer! Back Stage Access, Meet & Greet, Tickets for Associated Acts
If the playlister is located in a city you’re playing soon, offer them tickets to the show! This will make a playlister feel special and when you meet them in person it will put a name to a face. Give them backstage access to really convey to them that they are a VIP. If you know another artist that is doing a show near the playlister; reach out to them and ask if you can give out tickets for them. Rather than just being another random person in their DMs; you’re someone they know and maybe even a friend.
- Give Out Merch! Bring the curator into your world and vision!
More often than not, the owner of the playlist is not in a city you’re performing at. Well, maybe one day you’ll do a show in Frankfurt but until then the next best thing you can send is some merchandise. It’s not as personal as going to a live show but it is more personal than money. While running your playlist promo campaign, you may find that playlist curators are more than willing to make a trade. This is yet another way to make the playlister feel connected to your project and your career.
- Social Media Promotion! Shoutout for shoutout so you can both grow your following!
This is especially true if you are getting a lot of attention on your social media. Even if you are still building your brand, make a point of offering to share the playlist. Give them a shout out; the more value you can offer with a shoutout the stronger your relationship can be. If you want to show the playlister extra value don’t just shout them out on your Instagram story; make it a permanent post! A Tik Tok video will go a long way too. Whatever it is, the more creative your pitch, the more value you’re offering the playlister. This works for all social media platforms like Twitter, Snapchat, Facebook, TikTok, and Instagram.
- Build a network
Social media promotion is one of the most effective strategies for music artist to get in touch with their fanbase. After using PlaylistSupply to reach out to a ton of playlist owners; focus on building a network of supportive and responsive people. Narrow down the people you reach out to and build a network. Work on developing relationships within your genre and niche. Connect with the playlist curators that are supportive on social media and let them know you are in this for the long run.
After you find the right people you won’t need to reach out a ton of random playlist owners again. This will cut down on time and investment for your playlist promo strategy which will allow you to make more and better music and interact with your audience. Send your contacts your music before it’s released so that you can get placements immediately after the song is released and to build hype and rapport with your new allies.