About PlaylistSupply
Built by artist managers,
for the indie music community.
We got tired of seeing artists waste money on fake playlists and shady promo services. So we built the data layer the industry was missing.
Our Story
From Artist Managers to Innovators
PlaylistSupply was built by a team with deep roots in artist management, booking, and label services. We lived the day-to-day grind of trying to grow independent artists in a landscape dominated by major label budgets and insider connections.
Finding the right playlist owner contacts and verifying them was one of the biggest pain points. Artists were wasting money on pay-per-submission networks with no transparency, padded follower counts, and zero accountability. The data to make informed decisions simply did not exist in any accessible form.
So we built PlaylistSupply to democratize playlist promotion. Real-time data, organic playlist discovery, curator contacts, and quality verification, all in one tool designed for the people actually doing the work.
Bot checking is not enough
Other tools stop at bot detection. PlaylistVet goes further and measures whether a playlist actually drives traffic, cross-referencing its featured artists against Spotify’s “Discovered On” data. That is the only metric that tells you whether a playlist is really alive, before you pitch it or pay for it.
Testimonials
Trusted by artists, managers & labels
Bacon's Bits
“PlaylistSupply makes it easy to pitch. You just type in a genre or whatever and you click search and it's crazy. It kicks up a ton of options… and in most cases it gives you contact information.”
Fender, Buzzbands LA, Artist
★★★★★
As an indie artist with a background in music PR and Radio, PlaylistSupply gave me the power to tailor my outreach. I surpassed all my prior Spotify records.
“PlaylistSupply uses complex algorithms to avoid scam playlists and find playlists faster and more efficiently.”
Read the article
Music & Event Marketing, YouTube
“PlaylistSupply, I would say, is the best tool for finding playlists that you can potentially reach out to and get your music on. It's an easy way for you to build your own database of playlists.”
Watch the review
Musformation
“What you get for the money is the best playlist research tool out right now.”
Watch the reviewArtist Manager
★★★★★
My team has been using PlaylistSupply for months, and the degree to which it has streamlined and amplified our playlist pitching process has been phenomenal.
“Since its launch, Playlistsupply has secured clients from a variety of management companies and major labels.”
Read the article
Music Marketing, YouTube
“A tool that I love… it acts like a search engine for finding playlist owners… the valuable data that you need to know in order to tell if a playlist is legit or not.”
Watch the reviewMaverick Management
★★★★★
As an artist manager, I value efficiency and real results. PlaylistSupply saves me time, energy, and budget. It stands unparalleled in its affordability and effectiveness for DIY playlist promotion.
“PlaylistSupply was created to help artists and their teams find relevant playlists faster and make the whole process more efficient.”
Read the articleArtist
★★★★★
PlaylistSupply covers every genre and style, proving indispensable for indie artists seeking targeted playlist promo and Spotify playlist curator connections.
Our Mission
Level the playlist promotion playing field.
Our mission is to provide a genuine alternative to pay-per-submission playlist networks. PlaylistSupply empowers independent artists, managers, and labels to run effective playlist campaigns independently, without major label budgets or insider access. The right curator contact and real playlist data should be available to every serious creator, not just those who can afford expensive middlemen.
Why Choose PlaylistSupply
Built for smarter playlist promotion.
Automated discovery
Similar Artist Search finds algorithmically relevant playlists automatically. Enter any artist and discover curated playlists proven to reach fans of that exact sound.
Quality verification
PlaylistVet checks for real algorithmic activity, not just bot scores. Know which playlists have genuine, engaged listeners before you spend time pitching.
Curator contacts
Find email and social media contacts for playlist curators. Stop guessing and start pitching the right people with verified, outreach-ready contact details.
Organic playlist search
Filter for playlists with real, engaged listeners. Our Similar Artist Search reads the Discovered On sections of five similar artists, surfacing playlists based on actual listener behavior, not inflated metrics or paid placements.
Research
We publish what the data shows.
Six years of playlist research, released as a public report and a searchable database, so artists can see for themselves which playlists are alive and which are not.
Industry Intelligence · Mid 2026
The Spotify Playlist Cleanup, Mid 2026
Spotify's cleanup is visible in the data. Large playlists are flattening while independent playlists continue to grow, and the deletions concentrate on the playlists selling placement. The report walks through what changed, what it means for pitching, and where artist discovery actually happens now.
Playlist Discovery
Playlists ranked by real discovery, not follower count
Spotify tells you which playlists discovered an artist. We flipped that around to show which artists a playlist has discovered, using Spotify's own Discovered On data. Followers can be botted; real discovery cannot. The result is a chart of independent playlists by genre and artist size, marked where the curator can be reached. Included with Viral Annual and Record Label Annual.
How Playlist Discovery worksFree for everyone
Tools and data we give away.
Directories, calculators and guides built from the same data the tool runs on. No account needed.
Milestones
Six years, one mission.
2020
PlaylistSupply launches
Built by artist managers as an alternative to pay-per-submission networks. HITS Daily Double covers the launch.
2026
Research goes public
The Playlist Cleanup report, Playlist Discovery, the curator directory and the free tools above.
Ready to promote smarter?
Join artists, managers, and labels already using PlaylistSupply to find real playlists and pitch with confidence.