Playlist Pitching

How to get on Spotify playlists

Three kinds of playlist, one honest playbook. Start where you actually have control.

Find playlist curators free Browse the curator hub

Verified curator contacts Playlist quality check Spotify + YouTube

TYPE 1

Editorial, now “algotorial”

Programmed by Spotify’s editors, then personalised per listener

Pitch one unreleased track via Spotify for Artists 7+ days ahead. It’s not a fixed slot, though: the algorithm decides who sees it, and real engagement is what makes it travel.

TYPE 2

Algorithmic

Discover Weekly, Release Radar, Radio, Autoplay

You can’t pitch these, they’re earned by saves, adds, repeat plays and low skips. Same engine as editorial now, so genuine early momentum is what unlocks them.

TYPE 3

Independent / curator

Individuals, blogs, labels and brands, the pitchable long tail

The reachable tier you actually control. Find the contact, send a short personal pitch, and earn the placements whose engagement feeds everything above. Vet before you pitch.

Editorial is now “algotorial”

Editorial and algorithmic aren’t separate anymore. Spotify personalises its editorial playlists too, so one engine now decides reach, and it rewards a single thing: real engagement. The independent curator long tail is the only place you can reliably create it.

⚠ Skip “guaranteed placement”

Guaranteed placement is a red flag. Most run botted playlists, and Spotify strips artificial streams and can wipe or penalise your track. The tell: big follower counts, little real “Discovered On” activity.

The workflow that actually works

Find real curators

Pull the playlists and contacts in your exact genre.

Vet the quality

Check followers, updates and “Discovered On” activity. Skip the bots.

Pitch, then let it feed

Send a short personal pitch. Real placements grow algotorial reach.

See it work

Watch PlaylistSupply surface the real Discovered-On playlists driving streams for artists like you, with curator contacts and a quality check.

Test before you pitch

Find & test playlist quality by genre

PlaylistSupply indexes real Spotify curators by genre, each with live follower data and a 3-second bot-vs-organic quality check. Pick your genre and vet the playlists before you spend a pitch:

Browse all genres →

Getting on Spotify playlists, FAQ

How do I get on Spotify editorial playlists?

Pitch your unreleased track through Spotify for Artists at least 7 days before release, ideally 3 to 4 weeks, one song at a time. It is free, with no guarantee. Remember editorial is now "algotorial": getting added is step one, then the algorithm decides how many followers actually see your track, based on early engagement.

What does "algotorial" mean?

It is the blend of algorithmic and editorial that Spotify runs today. Human editors still program the flagship playlists, but the algorithm personalises them, so the same playlist shows different tracks to different listeners and decides how far each placement reaches based on engagement.

Can you pay to get on Discover Weekly or Release Radar?

No. Algorithmic playlists are generated from engagement signals and cannot be pitched or bought. Anyone promising paid placement is selling something fake. The way in is real early momentum from fans and genuine playlist support.

How do I find independent Spotify playlist curators?

Find playlists in your genre, then the curator's contact, many list an email, Instagram or submission form, and send a short personal pitch. Quality varies enormously, so vet each playlist first. PlaylistSupply surfaces verified curator contacts and checks each playlist's quality for you.

Are "guaranteed placement" playlist services safe?

Be very careful. Most use botted playlists, and Spotify strips artificial streams and can penalise or remove your track. A legitimate pitch never guarantees placement. The tell: big follower numbers but little real "Discovered On" activity.