If you are an independent artist trying to get heard on Spotify, you have probably run into both PlaylistSupply and Groover. They both promise to help your music reach playlist curators, but they work in very different ways, and the right choice depends on how much control you want and how you prefer to spend your promotion budget. This guide compares them fairly so you can decide.
The honest short version: Groover is a pay-per-pitch marketplace that guarantees you a reply from curators and tastemakers. PlaylistSupply is a research and outreach tool that hands you verified curator contacts so you pitch directly and keep the relationship. Neither is a scam, and neither can guarantee streams. They simply solve the discovery problem from opposite directions.
What Groover Actually Is
Groover is a Paris-based platform that connects artists with playlist curators, music blogs, radio stations, labels, and influencers. You buy credits, which Groover calls Grooves, and as of 2026, per their site, each send costs roughly the equivalent of two euros. In exchange, the curator is expected to listen and send written feedback within a set window, or you get your credit back. Groover is also the best-funded company in this space: it raised an 8 million dollar Series A and acquired the playlisting tool Temple in 2025.
That guaranteed feedback is a genuine strength. If you want to know that a real person will open your link and respond, Groover delivers that with more certainty than cold outreach ever will. The trade-offs are that you pay for every single send, a reply is never a guaranteed placement, and the relationship lives inside Groover rather than in your own inbox.
What PlaylistSupply Actually Is
PlaylistSupply takes the opposite approach. Instead of charging you per pitch, it is a subscription tool that searches Spotify and YouTube for playlists in your genre and surfaces the curator's real, public contact details, including email addresses and social handles, so you can reach out yourself. Before you pitch, you can check a playlist's quality and screen for bot-inflated or fake playlists, so you spend your energy on placements that can actually move your numbers.
Because you contact curators directly, you own the relationship from the first message. A curator who likes your sound can become a long-term supporter who adds every release, with no platform sitting in the middle and no per-send fee. The trade-off is honest too: nobody guarantees a reply. Direct outreach is a skill, and your response rate depends on how well you research, personalize, and follow up.
PlaylistSupply vs Groover: Side by Side
| Feature | PlaylistSupply | Groover |
|---|---|---|
| Pricing model | Flat monthly subscription, search and outreach without paying per send | Pay per pitch, roughly two euros a credit (as of 2026, per their site) |
| Curator relationship | You contact curators directly and own the relationship | Contact is mediated through the platform |
| Guaranteed feedback | No guaranteed reply, outreach is up to you | Guaranteed feedback or your credit back (a real plus) |
| Playlist quality and bot checking | Built-in vetting data so you can screen fake playlists before pitching | Curators are vetted by Groover, less self-serve bot data |
| Reach beyond playlists | Focused on Spotify and YouTube playlist curators | Also reaches blogs, radio, labels, and influencers |
| Cost predictability | Predictable flat cost as you release more music | Cost scales with every send |
| Best for | Regular releasers, managers, and labels who want ownership and low cost per pitch | Artists who want guaranteed reactions on a single release |
Where Groover Is the Better Choice
Be honest with yourself about how you work. Groover is a reasonable, even smart, choice if you want a guaranteed response and hate the silence of cold outreach, if you value feedback on your music as much as placements, if you want to reach beyond playlists to blogs, radio, and influencers in one place, or if you simply do not have time to do your own research and would rather pay per send for convenience. For a single hyped release where you want fast, structured reactions, Groover does its job well.
Where PlaylistSupply Wins
PlaylistSupply is the stronger pick if you are pitching regularly and want predictable costs instead of paying for every send, if you want to build a lasting network of curators who know you by name, if you care about filtering out fake or bot-driven playlists before you waste a pitch, or if you are a manager or label running campaigns for a catalog rather than one song. Over a year of active promotion, a flat subscription plus direct relationships usually costs far less than per-pitch credits, and the contacts you collect stay yours. For the mechanics of doing this well, our guide on how to contact the best playlist curators walks through the outreach step by step.
The Honest Recommendation
There is no universal winner, only a better fit for how you operate. If you want certainty of feedback on a one-off release and convenience matters more than cost, try Groover. If you want control, ownership of your curator relationships, quality and bot checking, and predictable pricing as you release music over time, PlaylistSupply is built for you. Plenty of artists use both: Groover for guaranteed reactions on a flagship single, and PlaylistSupply for the ongoing, relationship-driven outreach that compounds release after release.
Whatever you choose, keep one thing in mind. No tool guarantees streams, and a playlist add only helps when the playlist has real, engaged listeners. Spotify rewards genuine engagement, so a handful of placements on active, well-matched playlists will do more for your long-term growth than a flood of pitches to dead or fake ones. Real momentum comes from good music plus consistent, well-targeted outreach.
Pitch curators directly and keep the relationship
Find verified Spotify and YouTube playlist curator contacts, check playlist quality before you reach out, and run your campaign on your terms, no per-pitch fees.
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