How to use PlaylistSupply for Playlist Marketing and Promo in 2026

Welcome to PlaylistSupply. This guide walks you through the most effective ways to use our playlist contact research platform for modern playlist promotion campaigns in 2026.

What is PlaylistSupply?

PlaylistSupply was built to help artists, managers, and labels search Spotify and YouTube playlist data, identify real playlist curators, and access verified contact information without relying on third party submission services or pay-to-play platforms.

Our mission has always been simple: eliminate the endless hours of manually clicking through playlists, scrolling bios, and guessing which playlists are real, active, and reachable.

Our team is made up of indie artists, artist managers, and music industry professionals who were tired of dealing with opaque playlisting services and wanted a way for independent artists to run their own playlist promotion campaigns with transparency and control.

PlaylistSupply lets you spend less time hunting for playlist contacts and more time pitching, building relationships, and landing real placements.

Preparing Playlist Promotion Campaigns Using PlaylistSupply

The first step is to create an account at PlaylistSupply.com.

Once you are logged in, navigate to the Tool page. This is where all playlist research happens. From here, you can search Spotify playlists and YouTube playlists by genre, keyword, mood, artist name, or trend and immediately see playlist data and curator contact information.

You can apply the same research strategy across both Spotify and YouTube to build cross platform outreach campaigns inside one workflow.

The New & Improved Search Portal

The Tool page opens to the main search portal. This is where you enter your search terms to discover playlists and curator contacts.

You will see a single search bar where you can type a keyword or artist name, along with a toggle that lets you choose between the two search modes.

PlaylistSupply now uses two streamlined search patterns designed to make research faster and more powerful than ever before.

Keyword and Similar Artists Search

Keyword search is the default and most flexible search option.

This search mode is designed to help you discover playlists using keywords like:

• Genres or subgenres
• Moods, vibes, or themes (“chill”, “late night”)
• Locations or cities
• Activities (“gym”, “study”, “party”)
• Languages or cultural terms

Keyword search returns playlists whether or not they include contact information, making it ideal for broad research, discovery, and building large playlist lists quickly. It’s a strong starting point for most Spotify and YouTube playlist campaigns.

Similar Artist Search

Similar Artist search is designed to help you find playlists by automatically running searches for the artist you entered, returning a large number of results to expand your reach while keeping results targeted.

Similar Artist search is one of the most powerful tools for finding relevant curators. Because these playlists include the artist you searched and similar acts, they are:

• Verified by Spotify as Discovered-On playlists
• Managed by curators who are active in your genre

Tips for Researching Playlist Curator Contacts

Successful playlist campaigns start with creative research.

Begin with broad keyword searches and gradually narrow down to more specific terms. Use genres, sub genres, moods, and hybrid phrases. Look at trending terms on TikTok, Instagram, YouTube, and Snapchat to inspire search ideas.

Once you find effective keywords on Spotify, duplicate the same searches on YouTube to capture playlist and channel curators in the same niche.

Think beyond obvious music terms. Search for cities, venues, activities, workout styles, late night vibes, study sessions, or even foreign language keywords that fit your sound.

For Similar Artist searches, build a list of 20 to 30 artists similar to you and run each one individually. This surfaces overlapping playlists and curators who consistently support your scene.

All searches can be exported and combined, allowing you to build a master curator database over time.

PlaylistSupply Search Tool Features

Each search result includes detailed playlist and curator data to help you qualify opportunities before outreach.

Playlist Name
Click the playlist name to open it directly on the platform.

Full Playlist Description
Click the plus icon to expand the full playlist description and review submission instructions or curator intent.

Sort Columns
Click any column header to sort results by followers, popularity, last modified date, and more.

Exact Match Toggle
Limits results to playlists that contain the exact keyword you entered. Quotation marks allow for exact title matching.

Clear Search
Resets the search so you can start fresh with a new query.

Track Owner
Shows the playlist owner profile. Opening this reveals other playlists owned by the same curator.

Total Popularity
Displays the average popularity score of tracks on the playlist. Lower averages often indicate openness to emerging artists.

Last Modified
Shows the last time a playlist was updated. This helps filter out inactive playlists.

Secondary Filter Bar
Use the second search bar to refine results further inside your current search.

Pagination Controls
Navigate through pages of results using the controls at the bottom right.

Exporting and Organizing Your Playlist Research

PlaylistSupply is a platform designed to support indie artists with large scale research without locking you into a closed system.

Every search can be exported as CSV, Excel, or PDF. This allows you to manage your own outreach workflows, share lists with your team, or combine multiple searches into one master spreadsheet.

We recommend running many searches and exporting frequently. Combine lists, remove duplicates, track outreach status, and add notes about curator preferences, responses, and placement results.

Owning your own playlist database gives you long term leverage and helps turn one off campaigns into repeatable systems.

PlaylistSupply is a platform built for artists who want insight, transparency, and control over their playlist marketing. With the updated search experience, research is faster, results are deeper, and campaigns scale more easily than ever.