The changing way that music is consumed means that playlists have become more important than ever. With over 50 million songs at a user’s fingertips people look to playlists to tell them which of those songs they should be listening to – in essence, playlists are becoming the modern day radio stations, and Spotify playlist submission is the modern day equivalent of radio plugging.
And the stats back this up, Spotify have recently revealed that in the time since the Discover Weekly playlist was created it has generated 2.3 billion hours of streams, for context that’s 266 thousand years of streams!
With this many streams coming from playlists it’s become an essential aspect of Spotify promotion.
In this article we’ll cover the different types of Spotify playlists, how they work, and how to go about getting your music on them.
What Are The Different Types Of Spotify Playlists
The three categories are:
- Algorithmic playlists (or personalized)
- Editorial playlists
- User Curated playlists (sometimes called listener playlists)
Broadly speaking, playlists will fall into three main buckets that are important to artists, and it’s important to really understand the difference between these when trying to get noticed for playlist consideration.
These are automatically generated by Spotify and will look different to each user depending on their tastes. These are playlists like Release Radar and Discover Weekly.
You can increase your chances of appearing on these playlists for a particular user by having more followers, more plays, and more people saving your tracks in their library and playlists.
These are playlists created by Spotify’s editorial team who listen to your track and, if they like it, will add it to a relevant playlist created by Spotify, such as Today’s Top Hits or RapCaviar. You can tell if a playlist is curated by Spotify, as it will have the Spotify symbol in the top left corner.
You can pitch your track to Spotify for consideration on one of these playlists by the process we mention below in the How to Get Featured in Editorial Playlists section.
User Curated Playlists
These are very similar to the editorial playlists in the previous section, except rather than the Spotify playlist curators being actual Spotify employees, in this case they are Spotify users.
This could be an individual Spotify user, or it could be a playlist created by a big brand.
How you pitch to these will vary from playlist to playlist, but you can find out more in the How to Get Featured in User Curated Playlists section.